Learning to blog – taking a new approach

I’ve been writing on this blog for a year and three months now.  I’ve had some popular posts and some not so popular posts, but I’ve realized that I think I’m taking the wrong approach to things and am going to make a concerted effort to change my approach over the new month. 

Over the last 15 months, I’ve realized that blogging is time intensive.  While I don’t spend a lot of time proofreading my posts for proper grammar, spelling, punctuation, etc, I do invest a lot of time in writing the posts and thinking about topics that would interest others.  As I look around at other successful personal finance blogs, I find a common trend.  The authors of other blogs post much shorter posts on a much more frequent basis.  I realize that I myself prefer to read those types of blogs as well. 

Posting short posts with interesting and, more importantly, timely content creates a loyal readership and will encourage future visits.  Some users will naturally dislike my writing style or choice of content so I realize that I can’t change that.  By posting more posts with greater frequency, I think I’ll get more first time readers (due to posts showing up on digg, stumbleupon, reddit, pfblogs.org, technorati, etc) and at least some of those readers ought to turn into return visitors.

I’m excited about the new approach and even more excited about checking results in a month or two.  I have reporting set up through wordpress, Google Analytics, and a variety of other tools via my web host so I should have a pretty good historical record to compare against. 

 I’ll try to post results in a few more weeks and we’ll see how things go!