I bought Omniture on 6/28 for $6.18/share, shortly after their IPO. I’ve used this company’s products and have seen the amazing impact it can have on how a web business can operate. I know there are a lot of sites out there that still are not taking advantage of web analytics and I really believe the whole industry could really take off once it gets attention from additional investors.
Web Analytics allow web site owners to analyze user traffic patterns to their site. You can answer the critical questions required to run a web site such as “What do most people do when they visit my site?” or “At what point in the ordering process do most people exit the process, resulting in me losing a sale?”. These types of questions are simple to answer with Web Analytics tools and Omniture’s product suite is excellent. I’ve worked with their products, I’ve seen the implementation, and I’ve worked through their service channels, I’m confident they are a strong up and coming company and I wanted to get in as early as I could.
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